Realistic Sustainability

At JOJO we do everything we can to be as sustainable as can be done, in a realistic way. One of the hardest realization is that there is NO perfect solution for the moment, not even ours !

From the design, the production, the packaging, and the lifestyle, members of the JOJO community deeply believe in taking care of the environment.

But we also know that our best is not worth much if huge multi-million dollar companies and leading governments continue to do little.

Here is what we currently do:


Designed in Paris, France,  JOJO partnered with the women-owned business at Fairly Made® to find a garment factory that shared the same strong ethical values as us to sustainably produce the JOJO boxers.

The factory possesses all the international certifications ranging from GOTS to FairTrade. The employees operate in a safe environment, are paid more than the living wage and have free meals each day.

JOJO is committed to having ONE complete production chain in ONE country: India. From the seed to your hands, the cotton is carefully picked, spun, dyed, knitted, cut, assembled and packaged in the beautiful region of Kolkata, very close to where the cotton is grown.

As each boxer is made of 100% organic cotton from a traceable source :

  1. the farmers do not use chemicals to grow the cotton, which insures better, safer and healthier working conditions and no chemicals penetrating your skin
  2. they are paid a bonus at the end of the harvest which allows them to support their families
  3. it uses up to 90% less water compared to traditional cotton

Labeling & Packaging

We also wanted the labeling to have the lowest impact on the environment so we made the care labels from recycled plastic bottles and the hang tags from recycled cotton.

Your boxers will arrive in your letterbox in a custom cardboard package, or an envelop, which are entirely recyclable.

International Shipping

Major e-commerce platforms have accustomed us to order anything we want, whenever we want, wherever we are. Not at JOJO.

Sending packages internationally is not sustainable, environmentally but also financially. We have decided to limit the extent of the shipping network to EUROPE-ONLY.

We are really sorry if you do not live in Europe, but if you ever come to France, or other places in Europe, feel free to pass an order through the e-shop, DM us that you have, and we will add an extra goody to thank you for your patience.


Do not hesitate to contact Remi, the founder, at or on Instagram (@myjojofr) if you'd like to resell abroad (minimum 100 units).